The Public Interest

Of Pushcart Vendors and Management Consultants

Matthew Miller

Fall 1990

JUST when you thought no one could make any more money by codifying the obvious, Michael Porter is back. Probably the nation's leading name-brand business-school professor and management consultant, Porter teaches at Harvard and advises companies on the side through his consulting firm Monitor, which today's freshly minted MBAs consider a "hot shop" to work at. His several books over the last decade include Competitive Strategy and Competitive Advantage, and they have established him firmly in the pantheon of management-strategy gurus. Indeed, many of the MBAs who roam your neighborhood today were weaned on the "Porter model" of how industries should be analyzed and how companies can best compete.

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