Findings

Sensitivity training

Kevin Lewis

September 10, 2016

Affective Beliefs Influence the Experience of Eating Meat

Eric Anderson & Lisa Feldman Barrett

PLoS ONE, August 2016

Abstract:
People believe they experience the world objectively, but research continually demonstrates that beliefs influence perception. Emerging research indicates that beliefs influence the experience of eating. In three studies, we test whether beliefs about how animals are raised can influence the experience of eating meat. Samples of meat were paired with descriptions of animals raised on factory farms or raised on humane farms. Importantly, the meat samples in both conditions were identical. However, participants experienced the samples differently: meat paired with factory farm descriptions looked, smelled, and tasted less pleasant. Even basic properties of flavor were influenced: factory farmed samples tasted more salty and greasy. Finally, actual behavior was influenced: participants consumed less when samples were paired with factory farm descriptions. These findings demonstrate that the experience of eating is not determined solely by physical properties of stimuli — beliefs also shape experience.

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Different Stories: How Levels of Familiarity With Literary and Genre Fiction Relate to Mentalizing

David Kidd & Emanuele Castano

Psychology of Aesthetics, Creativity, and the Arts, forthcoming

Abstract:
Our ability to infer and understand others’ thoughts and feelings, known as theory of mind (ToM), has important consequences across the life span, supporting empathy, pro-social behavior, and coordination in groups. Socialization practices and interpersonal interactions help develop this capacity, and so does engaging with fiction. Research suggests that lifetime exposure to fiction predicts performance on ToM tests, but little evidence speaks to the type of fiction most responsible for this effect. We draw from literary theory and empirical work to propose that literary fiction is more likely than genre fiction to foster ToM, describe the development of a new method for assessing exposure to literary and popular genre fiction, and report findings from 3 samples testing the specificity of the relation between exposure to literary fiction and ToM. Results indicate that exposure to literary but not genre fiction positively predicts performance on a test of ToM, even when accounting for demographic variables including age, gender, educational attainment, undergraduate major (in 2 samples), and self-reported empathy (in 1 sample). These findings offer further evidence that habitual engagement with others’ minds, even fictional ones, may improve the psychological processes supporting intersubjectivity. We discuss their implications for understanding the impacts of fiction, and for models of culture more generally.

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Nonprobative photos rapidly lead people to believe claims about their own (and other people’s) pasts

Brittany Cardwell et al.

Memory & Cognition, August 2016, Pages 883-896

Abstract:
Photos lead people to believe that both true and false events have happened to them, even when those photos provide no evidence that the events occurred. Research has shown that these nonprobative photos increase false beliefs when combined with misleading suggestions and repeated exposure to the photo or target event. We propose that photos exert similar effects without those factors, and test that proposition in five experiments. In Experiment 1, people saw the names of several animals and pretended to give food to or take food from each. Then people saw the animal names again, half with a photo of the animal and half alone, and decided whether they had an experience with each. The photos led people to believe they had experiences with the animals. Moreover, Experiments 2–5 provided evidence that photos exerted these effects by making it easier to bring related thoughts and images to mind — a feeling that people mistook as evidence of genuine experience. In each experiment, photos led people to believe positive claims about the past (but not negative claims), consistent with evidence that feelings of ease selectively increase positive judgments. Experiment 4 also showed that photos (like other manipulations of ease) bias people’s judgments broadly, producing false beliefs about other people’s pasts. Finally, in Experiment 5, photos exerted more powerful effects when they depicted unfamiliar animals, and thus could most help bring information to mind. These findings suggest that nonprobative photos can distort the past without other factors that encourage false beliefs, and that they operate by helping related thoughts and images come to mind.

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Disguising Superman: How Glasses Affect Unfamiliar Face Matching

Robin Kramer & Kay Ritchie

Applied Cognitive Psychology, forthcoming

Abstract:
Could a simple pair of glasses really fool us into thinking Superman and Clark Kent are two different people? Here, we investigated the perception of identity from face images with a task that relies on visual comparison rather than memory. Participants were presented with two images simultaneously and were asked whether the images depicted the same person or two different people. The image pairs showed neither image with glasses, both images with glasses, and ‘mixed’ pairs of one image with and one without glasses. Participants' accuracies, measured by both percentage correct and d′ sensitivity, were significantly lower for ‘mixed’ trials. Analysis of response bias showed that when only one face wore glasses, people tended to respond ‘different’. We demonstrate that glasses affect face matching ability using unconstrained images, and this has implications for both disguise research and authenticating identity in the real world.

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Blue-Black or White-Gold? Early Stage Processing and the Color of 'The Dress'

Jeff Rabin et al.

PLoS ONE, August 2016

Purpose: In Feb 2015 an image of a dress posted on Tumblr triggered an internet phenomenon: Is the Dress blue and black (BB) or white and gold (WG)? Many claim BB and others insist WG while the true colors are BB. The prevailing theory is that assumptions about the illuminant govern perception of the Dress with WG due to bluish lighting and BB due to yellowish. Our purpose was to determine if early stage optical, retinal and/or neural factors also impact perception of the Dress.

Methods: Thirty-nine subjects were categorized as BB or WG based on their initial perception of the Dress and their perception reported when viewing the Dress on iPhone 5, iPad, and 22” LCD displays. Macular pigment optical density (MPOD) measured with the QuantifEye™ MPS II and visual brainwaves (VEPs) in response to brief presentations of a transparency of the Dress illuminated by a flashing light were measured on each subject and compared between BB and WG groups. Additionally, CIE chromaticity (color) and luminance (brightness) were measured from multiple areas of the Dress image to determine cone stimulation and contrast.

Results: Mean MPOD was higher in the WG group (0.49) vs. the BB (0.41, p = 0.04) and median values were higher as well (WG = 0.46, BB = 0.36, p = 0.03). There was no difference in VEP amplitude between groups (p > 0.85) but mean VEP latency was longer in WG (130 msec.) vs. the BB group (107 msec., p = 0.0005). Colorimetry of the Dress showed significantly greater stimulation of blue cones (contrast = 73%) vs. red and green sensitive cones (contrast = 13%).

Conclusions: Our findings indicate that observers with denser MPOD may be predisposed to perceive the Dress as WG due to great absorption of blue light by the macular pigment. Moreover, the novel, substantial stimulation of blue cones by the Dress may contribute to ambiguity and dichotomous perception since the blue cones are so sparse in the retina. Finally, the delayed WG VEPs indicate distinct neural processing in perception of the consistent with fMRI evidence that the WG percept is processed at higher cortical levels than the BB. These results do not fully explain the dichotomous perception of the Dress but do exemplify the need to consider early stage processing when elucidating ambiguous percepts and figures.

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From the Bob/Kirk effect to the Benoit/Éric effect: Testing the mechanism of name sound symbolism in two languages

David Sidhu, Penny Pexman & Jean Saint-Aubin Acta

Psychologica, September 2016, Pages 88–99

Abstract:
Although it is often assumed that language involves an arbitrary relationship between form and meaning, many studies have demonstrated that nonwords like maluma are associated with round shapes, while nonwords like takete are associated with sharp shapes (i.e., the Maluma/Takete effect, Köhler, 1929/1947). The majority of the research on sound symbolism has used nonwords, but Sidhu and Pexman (2015) recently extended this effect to existing labels: real English first names (i.e., the Bob/Kirk effect). In the present research we tested whether the effects of name sound symbolism generalize to French speakers (Experiment 1) and French names (Experiment 2). In addition, we assessed the underlying mechanism of name sound symbolism, investigating the roles of phonology and orthography in the effect. Results showed that name sound symbolism does generalize to French speakers and French names. Further, this robust effect remained the same when names were presented in a curved vs. angular font (Experiment 3), or when the salience of orthographic information was reduced through auditory presentation (Experiment 4). Together these results suggest that the Bob/Kirk effect is pervasive, and that it is based on fundamental features of name phonemes.

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The warmth of our regrets: Managing regret through physiological regulation and consumption

Jeff Rotman, Seung Hwan (Mark) Lee & Andrew Perkins

Journal of Consumer Psychology, forthcoming

Abstract:
This research suggests that experiencing action regret induces a change in psychological and physical warmth, motivating individuals to ameliorate that change via interaction with objects that are perceived to be physically or psychologically opposite in temperature. Experiment 1 revealed individuals experiencing action regret felt more self-conscious emotions, and subsequently preferred cold (versus hot) drinks. Experiment 2 replicated this effect and ruled out arousal as a possible alternative explanation. Experiment 3 furthered this link by demonstrating that those feeling more self-conscious emotions felt warmer and subsequently preferred cold (versus hot) drinks. Finally, experiment 4 found that advertisements manipulated for temperature (e.g., cold climate) mitigated the psychological effects of action regret. We interpret the results of these four studies within the emerging field of embodied cognition, which argues that our understanding of emotional concepts is grounded in, and can be influenced by, physical experiences.

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Facial-Attractiveness Choices Are Predicted by Divisive Normalization

Nicholas Furl

Psychological Science, forthcoming

Abstract:
Do people appear more attractive or less attractive depending on the company they keep? A divisive-normalization account — in which representation of stimulus intensity is normalized (divided) by concurrent stimulus intensities — predicts that choice preferences among options increase with the range of option values. In the first experiment reported here, I manipulated the range of attractiveness of the faces presented on each trial by varying the attractiveness of an undesirable distractor face that was presented simultaneously with two attractive targets, and participants were asked to choose the most attractive face. I used normalization models to predict the context dependence of preferences regarding facial attractiveness. The more unattractive the distractor, the more one of the targets was preferred over the other target, which suggests that divisive normalization (a potential canonical computation in the brain) influences social evaluations. I obtained the same result when I manipulated faces’ averageness and participants chose the most average face. This finding suggests that divisive normalization is not restricted to value-based decisions (e.g., attractiveness). This new application to social evaluation of normalization, a classic theory, opens possibilities for predicting social decisions in naturalistic contexts such as advertising or dating.

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Changing Perceptions and Efficacy of Generic Medicines: An Intervention Study

Sarah Colgan et al.

Health Psychology, forthcoming

Method: Seventy participants who experienced frequent tension headaches were randomized to receive an educational video about generic medicines or a control video. Participants then alternatively took branded and generic ibuprofen to treat their next two consecutive headaches. Changes in perceptions of generic medicines, pain relief and side effects were measured.

Results: The intervention was effective in modifying and improving perceptions of generic medicines in the areas of understanding (p < .05), preference for a generic medicine to treat a serious illness (p < .05), and overall preference for generic medicines (p < .01). However, contrary to predictions, participants in the intervention group reported significantly less pain relief (p = .03) and more symptoms (p = .04) after taking generic ibuprofen compared with branded ibuprofen.

Conclusion: This study identified that an educational intervention is effective in modifying and improving perceptions of generic medicines but produced paradoxical effects on drug efficacy and side effects. These findings suggest that complex mechanisms are involved in the relationship between perceptions and drug efficacy and contradict the assumption that improving attitudes toward generic medicines will have a flow-on effect to improving health outcomes.

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Mistaking Minds and Machines: How Speech Affects Dehumanization and Anthropomorphism

Juliana Schroeder & Nicholas Epley

Journal of Experimental Psychology: General, forthcoming

Abstract:
Treating a human mind like a machine is an essential component of dehumanization, whereas attributing a humanlike mind to a machine is an essential component of anthropomorphism. Here we tested how a cue closely connected to a person’s actual mental experience — a humanlike voice — affects the likelihood of mistaking a person for a machine, or a machine for a person. We predicted that paralinguistic cues in speech are particularly likely to convey the presence of a humanlike mind, such that removing voice from communication (leaving only text) would increase the likelihood of mistaking the text’s creator for a machine. Conversely, adding voice to a computer-generated script (resulting in speech) would increase the likelihood of mistaking the text’s creator for a human. Four experiments confirmed these hypotheses, demonstrating that people are more likely to infer a human (vs. computer) creator when they hear a voice expressing thoughts than when they read the same thoughts in text. Adding human visual cues to text (i.e., seeing a person perform a script in a subtitled video clip), did not increase the likelihood of inferring a human creator compared with only reading text, suggesting that defining features of personhood may be conveyed more clearly in speech (Experiments 1 and 2). Removing the naturalistic paralinguistic cues that convey humanlike capacity for thinking and feeling, such as varied pace and intonation, eliminates the humanizing effect of speech (Experiment 4). We discuss implications for dehumanizing others through text-based media, and for anthropomorphizing machines through speech-based media.


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