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Money, Status, and the Ovulatory Cycle
Kristina Durante et al.
Journal of Marketing Research, forthcoming
Abstract:
Each month, millions of women experience an ovulatory cycle that regulates fertility. Past consumer research has found that the cycle influences women's clothing and food preferences. But we propose that the ovulatory cycle has a much broader effect on women's economic behavior. Drawing on theory in evolutionary psychology, we hypothesize that the week-long period near ovulation should boost women's desire for relative status, which should alter women's economic decisions. Findings from three studies show that near ovulation women sought positional goods to improve their social standing. Additional findings revealed that ovulation led women to seek positional goods when doing so improved relative standing compared to other women, but not compared to other men. When playing the dictator game, for example, ovulating women gave smaller offers to a woman, but not to a man. Overall, women's monthly hormonal fluctuations appear to have a substantial effect on consumer behavior by systematically altering women's positional concerns, which has important implications for marketers, consumers, and researchers.
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Menstrual Cycle Effects on Attitudes toward Romantic Kissing
Rafael Wlodarski & Robin Dunbar
Human Nature, December 2013, Pages 402-413
Abstract:
Hormonal changes associated with the human menstrual cycle have been previously found to affect female mate preference, whereby women in the late follicular phase of their cycle (i.e., at higher risk of conception) prefer males displaying putative signals of underlying genetic fitness. Past research also suggests that romantic kissing is utilized in human mating contexts to assess potential mating partners. The current study examined whether women in their late follicular cycle phase place greater value on kissing at times when it might help serve mate assessment functions. Using an international online questionnaire, results showed that women in the follicular phase of their menstrual cycle felt that kissing was more important at initial stages of a relationship than women in the luteal phase of their cycle. Furthermore, it was found that estimated progesterone levels were a significant negative predictor for these ratings.
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The Price Had Better Be Right: Women’s Reactions to Sexual Stimuli Vary With Market Factors
Kathleen Vohs, Jaideep Sengupta & Darren Dahl
Psychological Science, forthcoming
Abstract:
Two experiments tested when and why women’s typically negative, spontaneous reactions to sexual imagery would soften. Sexual economics theory predicts that women want sex to be seen as rare and special. We reasoned that this outlook would translate to women tolerating sexual images more when those images are linked to high worth as opposed to low worth. We manipulated whether an ad promoted an expensive or a cheap product using a sexually charged or a neutral scene. As predicted, women found sexual imagery distasteful when it was used to promote a cheap product, but this reaction to sexual imagery was mitigated if the product promoted was expensive. This pattern was not observed among men. Furthermore, we predicted and found that sexual ads promoting cheap products heightened feelings of being upset and angry among women. These findings suggest that women’s reactions to sexual images can reveal deep-seated preferences about how sex should be used and understood.
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Laura Morgan & Michael Kisley
Evolution and Human Behavior, forthcoming
Abstract:
Faces capture cognitive resources, and more attractive faces capture more resources. But to be of adaptive value this proportionality should be modulated by properties of the perceiver, including their own level of attractiveness. Here we investigated the allocation of central processing resources for perceivers at different levels of mating market value (high, low) in response to target faces of different levels of attractiveness (attractive, unattractive). We tracked attention allocation by measuring event-related brain potentials (ERPs) from the scalp of men while they viewed and rated images of women’s faces. As expected, a main effect of attractiveness was found such that attractive faces garnered the largest brain responses. However, perceiver’s market value and target face attractiveness interacted, as brain responses to unattractive faces were significantly larger in the low market value condition compared to the high market value condition, whereas responses to attractive faces were stable across market values. Thus, for men at least, allocation of attention is adaptively modulated by both the attractiveness of a target face and by their own market value. The more attractive an individual perceives themselves to be, the less processing resources they appear to devote to the unattractive faces in their environment.
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Examining the Possible Functions of Kissing in Romantic Relationships
Rafael Wlodarski & Robin Dunbar
Archives of Sexual Behavior, forthcoming
Abstract:
Recent research suggests that romantic kissing may be utilized in human sexual relationships to evaluate aspects of a potential mate’s suitability, to mediate feelings of attachment between pair-bonded individuals, or to facilitate arousal and initiate sexual relations. This study explored these potential functions of romantic kissing by examining attitudes towards the importance of kissing in the context of various human mating situations. The study involved an international online questionnaire, which was completed by 308 male and 594 female participants aged 18–63 years. Support was found for the hypothesis that kissing serves a useful mate-assessment function: women, high mate-value participants, and participants high in sociosexual orientation placed greater importance on kissing in romantic relationships and stated that an initial kiss was more likely to affect their attraction to a potential mate than did men, low-mate value participants or low sociosexual orientation participants. Kissing also seemed to be utilized in the mediation of pair-bond attachments: kissing was seen to be more important at established stages of relationships by low sociosexual participants, kissing was generally seen as more important in long-term relationship contexts (but particularly so by women), and kissing frequency was found to be related to relationship satisfaction. The findings of this research showed very little evidence to support the hypothesis that the primary function of kissing is to elevate levels of arousal.
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Reduced cognitive control in passionate lovers
Henk van Steenbergen et al.
Motivation and Emotion, forthcoming
Abstract:
Passionate love is associated with intense changes in emotion and attention which are thought to play an important role in the early stages of romantic relationship formation. Although passionate love usually involves enhanced, near-obsessive attention to the beloved, anecdotal evidence suggest that the lover’s concentration for daily tasks like study and work may actually be impaired, suggesting reduced cognitive control. Affect might also contribute to changes in cognitive control. We examined the link between passionate love and cognitive control in a sample of students who had recently become involved in a romantic relationship. Intensity of passionate love as measured by the Passionate Love Scale was shown to correlate with decreased individual efficiency in cognitive control as measured in Stroop and flanker task performance. There was no evidence that affective changes mediate this effect. This study provides the first empirical evidence that passionate love in the early stages of romantic relationship is characterized by impaired cognitive control.
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Do assortative preferences contribute to assortative mating for adiposity?
Claire Fisher et al.
British Journal of Psychology, forthcoming
Abstract:
Assortative mating for adiposity, whereby levels of adiposity in romantic partners tend to be positively correlated, has implications for population health due to the combined effects of partners' levels of adiposity on fertility and/or offspring health. Although assortative preferences for cues of adiposity, whereby leaner people are inherently more attracted to leaner individuals, have been proposed as a factor in assortative mating for adiposity, there have been no direct tests of this issue. Because of this, and because of recent work suggesting that facial cues of adiposity convey information about others' health that may be particularly important for mate preferences, we tested the contribution of assortative preferences for facial cues of adiposity to assortative mating for adiposity (assessed from body mass index, BMI) in a sample of romantic couples. Romantic partners' BMIs were positively correlated and this correlation was not due to the effects of age or relationship duration. However, although men and women with leaner partners showed stronger preferences for cues of low levels of adiposity, controlling for these preferences did not weaken the correlation between partners' BMIs. Indeed, own BMI and preferences were uncorrelated. These results suggest that assortative preferences for facial cues of adiposity contribute little (if at all) to assortative mating for adiposity.
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Jose Muñoz-Reyes et al.
Evolution and Human Behavior, forthcoming
Abstract:
The present paper analyzes the extent to which attractiveness-related variables affect cooperative behavior in women. Cooperativeness is evaluated through a Prisoner’s Dilemma Game (PDG). We consider several morphometric variables related to attractiveness: Fluctuating Asymmetry (FA),Waist-Hip Ratio (WHR), Body Mass Index (BMI) and Facial Femininity (FF). These variables have been shown to predict human behavior. We also include as a control variable a score for Self-Perceived Attractiveness (SPA). We test differences in these variables according to behavior in the PDG. Our results reveal that low FA women cooperate less frequently in the PDG. We also find that women with lower WHR are more cooperative. This result contradicts the expected relation between WHR and behavior in the PDG. We show that this effect of WHR on cooperation operates through its influence on the expectation that participants hold on the cooperative intent of their counterpart. In addition, we show that the effect of attractive features on cooperation occurs independently of the participants’ perception of their own appeal. Finally, we discuss our results in the context of the evolution of cooperative behavior and under the hypothesis that attractiveness is a reliable indicator of phenotypic quality.
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Kaitlin Graff, Sarah Murnen & Anna Krause
Sex Roles, December 2013, Pages 571-582
Abstract:
Theory and past research predict an increase in the sexualization of girls in United States culture. We used content analysis to examine change in the number of sexualizing characteristics (e.g., low cut shirts, high-heeled shoes) and childlike characteristics (e.g., polka-dot print, Mary-Jane style shoes) present in depictions of girls across time in the magazines Seventeen (N = 1649 images from issues in selected issues from 1971 through 2011) and Girls’ Life (N = 763 images from selected issues from 1994 to 2011). One-way ANOVAS revealed increases in the total number of sexualizing characteristics across time in both magazines. In particular, depictions of low-cut tops and tight fitting clothing increased in both magazines. There was also a decrease in the number of childlike characteristics in Girls’ Life across time. Possible reasons for increased sexualization as well as possible consequences are discussed.
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Paul Wright & Robert Tokunaga
Communication Research, forthcoming
Abstract:
This experimental study tested whether exposure to female centerfold images causes young adult males to believe more strongly in a set of beliefs clinical psychologist Gary Brooks terms “the centerfold syndrome.” The centerfold syndrome consists of five beliefs: voyeurism, sexual reductionism, masculinity validation, trophyism, and nonrelational sex. Past exposure to objectifying media was positively correlated with all five centerfold syndrome beliefs. Recent exposure to centerfolds interacted with past exposure to predict three of the five centerfold syndrome beliefs. Recent exposure to centerfolds had immediate strengthening effects on the sexual reductionism, masculinity validation, and nonrelational sex beliefs of males who view objectifying media less frequently. These effects persisted for approximately 48 hours.
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The Effect of Facial Makeup on the Frequency of Drivers Stopping for Hitchhikers
Nicolas Guéguen & Lubomir Lamy
Psychological Reports, August 2013, Pages 1109-1113
Abstract:
Judgments of photographs have shown that makeup enhances ratings of women's facial attractiveness. The present study assessed whether makeup affects the stopping behavior of drivers in response to a hitchhiker's signal. Four 20- to 22-year-old female confederates wore facial makeup, or not, while pretending to be hitchhiking. Frequency of stopping was compared in 1,600 male and female drivers. Facial makeup was associated with an increase in the number of male drivers who stopped to offer a ride. Makeup did not affect frequency of stopping by female drivers.
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My Eyes Are Up Here: The Nature of the Objectifying Gaze Toward Women
Sarah Gervais, Arianne Holland & Michael Dodd
Sex Roles, December 2013, Pages 557-570
Abstract:
Although objectification theory suggests that women frequently experience the objectifying gaze with many adverse consequences, there is scant research examining the nature and causes of the objectifying gaze for perceivers. The main purpose of this work was to examine the objectifying gaze toward women via eye tracking technology. A secondary purpose was to examine the impact of body shape on this objectifying gaze. To elicit the gaze, we asked participants (29 women, 36 men from a large Midwestern University in the U.S.), to focus on the appearance (vs. personality) of women and presented women with body shapes that fit cultural ideals of feminine attractiveness to varying degrees, including high ideal (i.e., hourglass-shaped women with large breasts and small waist-to-hip ratios), average ideal (with average breasts and average waist-to-hip ratios), and low ideal (i.e., with small breasts and large waist-to-hip ratios). Consistent with our main hypothesis, we found that participants focused on women’s chests and waists more and faces less when they were appearance-focused (vs. personality-focused). Moreover, we found that this effect was particularly pronounced for women with high (vs. average and low) ideal body shapes in line with hypotheses. Finally, compared to female participants, male participants showed an increased tendency to initially exhibit the objectifying gaze and they regarded women with high (vs. average and low) ideal body shapes more positively, regardless of whether they were appearance-focused or personality-focused. Implications for objectification and person perception theories are discussed.
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Cutting Words: Priming Self-Objectification Increases Women’s Intention to Pursue Cosmetic Surgery
Rachel Calogero, Afroditi Pina & Robbie Sutton
Psychology of Women Quarterly, forthcoming
Abstract:
We examined whether subtle exposure to sexually objectifying cues increases women’s intentions to have cosmetic surgery. Undergraduate women (N = 116) were randomly assigned to a condition in which they unscrambled sentences containing words associated with sexual objectification, non-self-objectifying physicality, or neutral content. Following a manipulation check of these primes, participants reported their body shame and intentions to have cosmetic surgery in the future. Results revealed that priming a state of self-objectification, compared to the two non-self-objectifying conditions, increased both body shame and intentions to have cosmetic surgery. In a mediational model, the link between self-objectification and intentions to have cosmetic surgery was partially mediated by body shame. Controlling for other key intrapersonal and social motives linked to interest in cosmetic surgery did not alter these patterns. These findings highlight the potential for the consumption of cosmetic surgery to stand as another harmful micro-level consequence of self-objectification that may be perpetuated via subtle exposure to sexually objectifying words, even in the absence of visual depictions or more explicit encounters of sexual objectification.
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Jennifer Jewell & Christia Spears Brown
Sex Roles, December 2013, Pages 594-604
Abstract:
The current study examined the role of endorsed stereotypes about men and women and perceived peer norms in predicting three distinct types of stereotypical sexualized behaviors (verbal, physical, and indirect) among late adolescents. Two hundred and fifty U.S. college students from the mid-South (178 females, 72 males) between the ages of 17 and 19 completed a number of surveys regarding sexual gender stereotypes (e.g., men are sex-focused and women are sexual objects), perceived peer norms about the acceptability of stereotypical sexualized behaviors (SSB), and their own SSBs. Results revealed that most college students have perpetrated these SSBs at least once, and that the most common form of sexualized behavior was verbal SSB, such as rating someone’s body. Results also showed that, although the young men and women did not differ in their perpetration of indirect SSBs (e.g., sending pictures via text), young men perpetrated more verbal and physical SSB than women. For young women, endorsing the idea that men are sex-focused predicted all three types of SSB. For young men, endorsing the stereotype that men are sex-focused predicted verbal and physical SSB, and endorsing the stereotype that women are sex objects predicted physical SSB. Importantly, perceived peer group norms were a significant predictor of all three types of SSB for both women and men. Thus, the current study suggests that distinct types of stereotypical sexualized behaviors are common among college students, and are predicted by an individual’s stereotypes about men and women and perceived peer norms.